Japan limited: miniature replicas of real Tamagotchi devices, shrunk down onto a keyring. The run covers the line's whole history — the 1997 Angel in pearl blue, the Connection, Keitai in melon soda, Entama in frill pink, the 2009 iD, and this year's Paradise in three colourways.

Bandai puts these out through the candy aisle, so a soda gum comes in each pack. Nine designs counting the secret, and which one you get is down to luck.