Rilakkuma with both arms around a lace-trimmed heart cushion, the word Love You embroidered across it. From the Heart chapter of the San-X Universe line.

This is the display size — about 205 × 160 × 95 mm sitting, which is a proper armful rather than a bag charm. Polyester with embroidered detailing.

Built as a gift: the heart motif, the lettering and the scale all point the same way. If you want something to carry instead, the Heart mascot version is listed separately with a carabiner.