Chiikawa (ちいかわ) in a dinosaur costume — the little creature, Hachiware and Usagi each zipped into a soft dino hood, from Nagano's runaway-hit series.

A plush mascot charm sized for a bag, backpack, keyring or pencil case. Costume versions are the ones that move fastest with Chiikawa collectors, and this one rarely stays in stock long.

Pick your favourite of the three leads. Usagi, the loud yellow one, is usually the first to go.