Pompompurin (ポムポムプリン) in a maid café outfit, from the Japanese fashion chain Avail. The golden retriever pup with his signature brown beret, this time in frills and an apron.

A soft mascot charm for bags, keys or pencil cases. Pompompurin has been a Sanrio character-ranking regular since 1996, and costume versions like this are the ones collectors chase.